Understanding who the User is and how they interact with the product is a critical part of design development.  User Studies help us fully understand the product usage through observation and evaluation.  Users will often do things without thinking about them and make spontaneous adaptations that we record.  We need to get inside their minds and  understand their thinking and goals.  We identify pain points in their current User Experience and provide more intuitive and functional solutions.  The issues may be cognitive or ergonomic, digital or physical, and is usually a combination there of.  

Negative User Experiences tarnish a Brand’s perception of quality.  Considering how quickly a bad review of a product can spread in today’s online marketplace it can negatively impact sales.  For medical products it is even more critical, with potentially life threating results.

Effective Design Research can also help identify gaps in the current marketplace that our clients can strategize and capitalize on.