Packaging Design
Successful packaging highlights a company’s Branding, stands out from their competitors on the shelf and emotionally entices customers to engage with the product through the design aesthetic.
Project Brief and Planning
Generate Creative Brief for design team. Align with the Client to understand their needs for Branding and market positioning, packaging type, price point objectives, quality, sustainability goals, any legal requirements, budget/timelines, deliverables and product assembly location/delivery.
Competitor Analysis
Research the competitive market environment to differentiate shelf presence from competitors. Identify market trends.
Structural Packaging Design
Dependent on the product and type of packaging. The framework that the graphic design in placed onto.
3D CAD (as needed)
If Clamshell or other plastic tooling is needed, create 3D CAD files to enclose the product and mesh with the Structural Packaging Design. Communicate with the printer, receive pre-production samples to inspect/refine.
Design Concepts, Reviews and Refinement
Multiple concept variations of graphics, shapes and materials that appeal to a customer’s visual aesthetics and emotions. The Client’s Branding is the key driver for color, typography and imagery. Multiple design reviews with the Client, incorporating their input to the Final Concept.
Final Concept
Refining the chosen concept direction to finalize the packaging design that evokes the Branding and aligns with the Client’s Vision.
Print Ready Files | Quality Assurance
Create final print ready files and communicate with printer, receive pre-production prints to inspect color/Brand matching, material quality or any other defects prior to mass production
